A Tale of Two Expos
How can the same event in two consecutive years yield two very different outcomes?
Last year in March 2017 I exhibited and spoke at my very 1st big event.
The Best You Expo was held at the Excel and saw approximately 10,000 people over the course of the weekend.
I had over 130 sign up to my free prize draw and on my email list with approximately 75 people attending my 40 minute talk.
The feedback was great, there was much enthusiasm for what I had been talking about.
I followed all the usual marketing and sales guidelines; offering a short free video program, followed by a free Masterclass, followed by an invitation to purchase an online program at a low cost price with an equally low cost 1:1 upgrade.
I followed all the rules that say you have to nurture the relationship before you ask to commit to a high ticket program.
I didn’t sell one single program.
I was baffled
At £25 my low cost offer was still too much for most people or so they said.
Without making any return on my investment you may be surprised to learn that I re-invested for a 2nd year.
I did 😬
And it was scary because the stakes were even higher for me this time round.
I had a shorter time slot and a smaller pitch, just a table outside a workshop room.
The venue was moved to Olympia and the footfall increased by another 5,000 over the whole weekend.
The number of sign ups this year were less than half at just 73.
But my talk was packed out, no spare seats, people standing at the back and sides.
I ditched all the rules, went into the presentation unrehearsed, swore a lot and finished with a massive queue of people wanting to talk to me, stopping me on my way out of the workshop room to say what an inspiring talk it was, how refreshing it was to hear someone keeping it real and raw.
I still can’t remember what I said!
I had 23 people sign up for a free strategy call.
Several dropped out so I ended up speaking to about 15 people all in all.
And within 2 weeks I had more than doubled my return on investment with just 3 clients.
What was the difference?
The 1st year I was talking about Money Blocks because I thought that would be a subject that most people could relate to.
As an EFT / Tapping practitioner with a wealth of personal experience in a number of areas I was not limited or restricted to what I could talk about.
But it wasn’t a subject matter that I felt particularly aligned to.
The 2nd year the name of the talk was channeled to me ‘From Survival to Thrivival’
I felt drawn to share what I knew from both personal and professional experience of the patterns of stress response and survival, talking about my own experiences of overcoming childhood trauma and the legacy it had left behind.
The coaches I was working with were encouraging me to embrace my truth, to clear any shame I was holding onto and to speak from the heart.
So that’s what I did.
I embraced all of ME.
I was brave enough to share my story from a place of knowing that my soul purpose in life has been to transform the pain and trauma I have experienced so that I can support my clients to make those deep inner transformations for themselves.
And the only strategy that I used was that of taking aligned action, even when it made no sense, even when it was scary as fuck, even when ‘the experts’ were telling me to do it this way or that way.
I worked with people who held me to find my OWN way and the results have been phenomenal.
Now it is time for me to share what worked with you, so that you can have a play at trying out some techniques, so that you too can find your OWN WAY.
Join me on Monday 19th March at 11am GMT for my SOULIGNMENT Masterclass where I will be sharing one particular technique which I fondly refer to as my Fast Track to Manifestation.
To register for this Masterclass use the link below: